a message from our founder

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 If Not Now, When? 

There are so many things in Life that we wish we had had 20/20 hindsight.  

The thought or words almost always are single-person personal: “If I had….if he or she had…”. Sometimes a little more distant—“if they had…” 

And it almost always involves an action or IN-action: “done this… not done that” 

It always ends with the not what we wanted observation: “then this would not have happened” 

At ShockAvoid, we talk with a lot of people. Those with the greatest interest have experienced an electrical incident—had one, saw one, had or have a friend or co-worker or employee who had one. The outcome of the incident may have been “lucky”…or not. 

They have 20/20 hindsight. But they don’t say it to us. They are looking ahead. There’s not a darned thing they can do about the past. But there’s a lot they can do about the future. 

Which is what our slogan is all about:   

 "Before It Happens"

Let’s be working together BEFORE there’s a need for 20/20 hindsight.